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Promoting a Client:
Change the way millennials and high school students see this major. Make the environment more engaging and interesting to increase admission and spark curiosity. Focus on how the major has both a strategic an a creative side.
 
Deliverables:
Packaging (Flyers,emails)
Marketing Strategy
Video (Used Windows Media Player, iMovie)-produce, edit,
Copywriter
Social Media Strategy
Website

JOHNSON & WALES UNIVERSITY ADMISSIONS:

Advertising & Marketing Communications Major

The objective was to increase the enrollment rate for the advertising & marketing communications major at Johnson & Wales University. The focus was on how it consisted of both a creative and strategic side, and how it will benefit future students in the future.

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